Thoughtfully developed oral care for conscious consumers, guided by our dental advisory board.
Wellnesse started in a kitchen. Before there was a brand, there were homemade recipes. Made by a family who read the labels on what they'd been buying, didn't like the answers, and decided to make their own instead. Those early batches are the reason the formulas still start from the same question: would we use this at home, every day?
The End Result:
The recipes worked so well that people started asking to buy them. That was the beginning: a request that kept repeating until saying yes became our mission: to create oral care people can feel good using every day. What began at a kitchen counter is now thoughtfully developed with guidance from our dental advisory board, but our standard remains the same. Every formula still has to earn its place in our own bathrooms first.
And Thus, Wellnesse was born.
Rooted in family. Grounded in science. Made for healthier smiles.
Each of our products was inspired by one of our founder's original creations. As a certified B-Corp, we don't do what's easy - we do what's RIGHT!
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That's why we don't have thousands of different products - but a select few that our own families use and we're proud to share with yours.
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That's why we question every last ingredient and formula - always asking ourselves how we can do better - and encourage you to do the same.
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That's why we use the most sustainable packaging available so that we don't harm our planet.
Reliable
Only the best ingredients will do.
Empathetic
To our customers' wellbeing and true needs.
Accountable
We never create a product that we don't believe in.
Loyal
To our people & to our planet.
