Meet Our Team!

Seth grew up in a large, health-conscious Italian American family where the kitchen was the heart of the home, every label was read, and quality always mattered more than quantity.

After more than a decade in natural health as co-founder of one of the world's largest health and wellness websites, and while raising a family of his own, he kept encountering the same problem: families were too often forced to choose between products made with clean ingredients and products that actually worked. When homemade formulas created at his family's kitchen table proved they could deliver both, he knew they were too good not to share. What started as mason-jar batches of toothpaste made for his own kids grew into Wellnesse, but the standard hasn't changed: if it's not good enough for Seth's family, it's not good enough for yours.

In a world full of greenwashing and products that are "natural" in name only, Seth's approach is straightforward: be transparent about every ingredient, do business responsibly, and put people and planet ahead of profit. For Wellnesse, it reflects his longtime formula for success: do the right things long enough, consistently.

Outside of work, Seth is a devoted father of six, a proud Sicilian American, an avid outdoorsman, a world traveler, and a Cincinnati sports fanatic. He considers his children his greatest accomplishment, and nothing brings him more joy than exploring, traveling, and cooking with them, especially when the destination is Italy.

Nathaneal is a builder at heart — of companies, systems, teams, and customer experiences that people genuinely love. As CEO of Wellnesse, he brings a practical, results-driven approach to leadership, combining strategic vision with a deep respect for execution. His focus is simple but demanding: create a company customers can believe in, team members can be proud of, and shareholders can depend on.

Rather than following a traditional path, Nathaneal’s business education came from the trenches. He has built his career by facing real challenges head-on, testing solutions, studying what works, and refining systems until they produce measurable results. This hands-on approach has shaped him into a leader who values wisdom over theory, action over appearances, and performance over guesswork.

At Wellnesse, Nathaneal helps guide the company’s growth while keeping the mission grounded in trust, quality, and customer care. Whether he’s improving operations, strengthening strategy, or building scalable systems behind the scenes, he is driven by the belief that great companies are built by solving important problems for its customers, again and again.

Kenzie oversees the day-to-day operations at Wellnesse while leading product development from initial concept through production. From researching ingredients and sourcing partners to formula development and manufacturing, she helps turn new ideas into products customers can feel good about using.  She loves learning and taking on challenges, whether that means diving into an unfamiliar area of the business or learning the ins and outs of an ingredient or product. She also values building strong relationships with the people and partners she works with.

A former student-athlete and graduate of the University of Oklahoma, Kenzie brings the same drive and curiosity to her work that she has always brought to athletics. Outside of Wellnesse, she loves traveling the world and seeking out new experiences

Avery oversees all things creative, from paid ads and brand direction to web design, social media, and video. With a degree in Fine Arts and experience across a variety of creative and marketing roles at Wellnesse, she brings both a creative and strategic perspective to the brand. She loves coming up with new concepts, finding fresh ways to tell the Wellnesse story, and understanding what connects with customers. Whether she’s developing a new campaign, shaping the look and feel of the brand, or testing new creative ideas, Avery enjoys bringing ideas to life in ways that feel both thoughtful and engaging.

In her free time, Avery continues to channel her creativity through art, especially sculpting with clay and acrylic painting. She also loves traveling, learning more about wellness, and finding simple ways to make healthier choices in her everyday life.

Audrey keeps our backend operations running smoothly by managing shipments, wholesale orders, inventory, and costs with her keen attention to detail and proactive approach. As our customer service representative, she loves connecting with customers, helping answer their questions, and making sure they feel supported. She also works to foster relationships with our retail partners.

When she’s not at work, Audrey is a super mom to her two teenage boys and two dogs. In her downtime, she channels her creativity into managing her dogs' Instagram, experimenting with digital art, and staying physically active.